CADILLAC

This project reimagines Cadillac’s identity through a highly curated architectural experience that blends performance, luxury, and innovation. Angular geometries, controlled lighting, and a restrained material palette create a sculptural environment that elevates both brand storytelling and user immersion. Seamless circulation, digital integration, and hospitality-driven spatial sequencing reflect Cadillac’s shift toward a forward-looking, experiential model of modern luxury.